Greenwashing now carries the risk of significant penalties and can impact an organization’s reputation. Bill C-59 applies to companies and non-profit organizations of all sizes and sectors doing business in Canada.
Join this Lunch & Learn to explore the implications of Canada’s Bill C-59 anti-greenwashing legislation and what it means for sustainability communications. The session will cover what greenwashing and greenhushing are, provide an overview of Bill C-59’s anti-greenwashing amendments to the Competition Act, discuss common types of greenwashing, and present case studies.
Webinar Details
- Date: Wednesday, August 12, 2026
- Time: 1 – 2 PM
- Registration link: Zoom
✨ Community Guest Pass
Member organizations are welcome to refer non-PPG guests to attend Lunch & Learn sessions. Simply share the registration link and ask your guest to indicate who invited them when registering.
Speakers
Carol Aziz, PhD, PEng is Founder / Principal with Achieve Sustainability, a consultancy that empowers businesses to embed sustainability to boost their competitive advantage. Achieve Sustainability supports businesses with carbon accounting, decarbonization strategies and greenwashing education and reviews. She brings 25 years in the environmental sector and certification in sustainability, climate risk and energy management
Katie Elder, BComm, MSt, is the founder of Good Principles and is dedicated to helping grow sustainability-focused businesses. She brings over 20 years of experience in marketing, product management, and governance from across CPG, retail, eCommerce and consulting